Spot vs. Process Color

Spot colors are pre-mixed inks that can be used instead of (or in addition to) blending layers of CMYK ink with a halftone pattern. There are several reasons to print with a spot color: it can be less expensive, it’s more consistent, and it’s unique. Economy Not every job is […]

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CMYK vs. RGB

CMYK & RGB are two common color spaces in printing & graphic design. What is the difference, why does it matter, and how do we properly use each? The Basics: CMYK creates colors with pigment, RGB creates colors with light. CMYK: Printing with cyan, magenta, yellow, and black ink is […]

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Digital vs. Offset

The deciding factor between digital and offset printing is usually cost, and your printer will steer you towards the best choice for your project. But that isn’t the only factor—both methods have their limitations and each requires certain design considerations. How they work Offset Printing Offset printing (or offset lithography) […]

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